On Wednesday 13th April, according to the Evening Standard, "Shares in ASOS rocketed 153p to 1860p," they are certainly doing something right!!! Part of this growth was due to international sales (in America, France and Germany) which exceeded their domestic sales (in the UK).
Their jump in sales is a reflection on how up to date, and current they are with all the fashion trends. ASOS have the ability to reach a wide audience, providing their customers with what they want #andfeeltheyneed. Check out their Spring/Summer Trend Guide:
For a closer look: http://www.asos.com/Women/Women-Landing-Pages/20110124H-Women-Spring-Forward-Editorial/Cat/pgehtml.aspx?cid=12721&WT.ac=180411_UK_Women_SummerTrends